Functional UI/UX design for a marketing solution

NRich is Finnish account-based marketing (ABM) service that enables businesses of all sizes to develop and deploy custom marketing and advertising solutions based on their distinct needs and objectives.

Marketing tool interface in a laptop mockup

Project time

2018 – 2019

Technologies and tools

Figma, Adobe Photoshop XD.

Expectations & requirements

NRich approached us to identify, design, and execute the well-suited UI/UX solution for their existing product offering. Their primary aim was to encapsulate all the features within the design that engage their target audience and convince them to take action.


The main concept behind the design as well as the user experience of the website originated from the principle of staying close to the client's business vision and objectives. We didn't want the end product just to be user-friendly but ultimately functional. Our team of designers referred to the hand-drawn sketches provided by the client along with detailed notes. 

We relied on the submitted sketches to create meticulously detailed layouts, design specifications, and guidelines for developers. For each feature, we tested multiple viable solutions and the best fit was given to the development team. Moreover, we also created prototypes to evaluate a variety of featuresand functionalities in-house. 

Elements of the new UX/UI design include:

Well-organized layout

Intuitive and simple menus

Expressive typography

User-friendly, and easily visible icons


UX/UI design for marketing platform with focuses on product functionality, usability, and user adaptability to make the user experience delightful and seamless.

Distinctive user interface & experience

We designed functional user interface for a marketing platform which brings out the marketing influence to encourage organic sales opportunities even in the absence of any identified leads.

Illustration of values & ideas

The overall design and user interface have been specially crafted to demonstrate the unique positioning of the business with a focus on product functionality, usability, and user adaptability.

All about functionality

The focus on design and aesthetics doesn't mean we have ignored utility. The website provides complete information related to the business USP, features, solutions, and other business aspects.

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